The most important thing you can do when marketing your practice on the Internet is creating a "home base" where people (prospective new patients) can learn about you and what you do. A great website should be the centerpiece of your digital marketing and all of your efforts should lead back to this site.
Just like you update the decorations and front facing aspects of your physical location as the years pass, you should also make sure that your website is updated and gives a true reflection of what your practice is all about.
One of the big mistakes that business owners make is thinking that Social Media sites like Facebook have replaced the need for a practice website. While it's true that your Facebook Page is extremely important, your website is still the first place people look for when they want to get more info on your practice from the internet.
You have to make sure that your website, at the bare minimum, has the core components that it needs to give people what they came for. At the same time, you have to make sure your website makes a great impression every time someone visits it.
Let's talk about the 9 things every practice website must have.